03 Jul Benefits of Investing in a Responsive Web Design
A website is not something that should be created by considering the only screen, as it can be accessed from any screen. A company that may be of any size requires a robust website and a professional website design as it represents the business online. While you hire a web design agency UK, make sure they create a responsive web design. A responsive website can be described as an approach to view web pages on any size of the screen. In today’s world where every website is accessible via one’s phone, a user may not want to invest the valuable by time by opening desktop just for browsing a website. In this article, you will get to know why you should invest in a responsive web design.
Cost Effective
A Responsive web design takes care of the problem as you can get a website that re-adjusts itself to fit any screen size. It serves as a benefit to the business as the overall because the entire multi-device experience can be significantly enhanced within a single administration. Building different versions for various devices is an expensive task while having a responsive web design is cost-effective. Clients will also find it much easier and less time consuming to manage and maintain a single site with much less content.
Leverages SEO
Google keeps updating its algorithm. In 20015, Google updates its algorithm to include mobile friendliness. Therefore, there came a wave of creating a responsive design in order to attract potential customers through multiple mobile devices. Having a single responsive version of the website rather than separate desktop and mobile versions avoids the issue of duplicate content which can negatively impact your search engine marketing. It is also becoming as important to search engine optimization in terms of strong backlinks, quality content, and better bounce rates translate into higher search rankings that leverage the entire SEO process as well.
Improves User Experience
When someone visits your website for the first time through their desktop or smartphone, you want them to have a consistently positive experience. Browsing a quality responsive website with a mobile device saves the user from the need of zooming, pinching and shrinking screens. It is important to optimize your website not only for search but also for easy access. Responsive web design benefits users by making easier to continue viewing content within HTML 5 web applications without an internet connection. An improved user experience will boost sales and improve customer retention.
Increases Conversion & Sales
Users generally do not want to get redirected to device specific websites because the process is time-consuming. Creating a consistent user experience across all devices is key to converting new customers. Responsive design removes barriers that having multiple sites can present such as performance, functionality and consistent look and feel. Consistent user experience will also have a positive impact on your conversion rates that will result in increasing the overall conversion and sales on your website.
Responsive design is key to keep up ahead of your competitors and the trends in the market. With the increasing demands of devices such as smartphones and tablets, having a responsive web design will allow you to reach potential customers.