12 Apr A Beginner’s guide to keyword research
The use of keywords is essential for search engine optimization in order to identify search terms used by people to locate information for a given topic. An SEO services company uses keyword technique as keyword research can be done through various methods and it is crucial to find right keywords to improve your search marketing. Tracking and including popular keywords will help you to find out what your customer really needs and will also increase the web traffic to your site. So when you’re new to internet marketing and have to work with an SEO Company in UK, this article will serve as a guide for your keyword research.
Make a list of relevant research terms The foremost thing a beginner can start with is by wearing the hat of a customer.
That is by thinking about certain common terms and phrases you believe your target audience would search to find your business. The intention is to make a long list of relevant keywords that connects your business with audience and later you can create a final list out of it.
Use tools to get additional keyword ideas
In the outgrown technology world now it has become easier to search keywords that may be appropriate for your website search. This can be done by the help of some specially designed tools that displays the ranking of your keyword and the tools are Google search console, Google keyword planner, Google AdWords keyword planner, Semrush, Ahrefs and much more. The tools can be available for free and few of them can be used by paying for it.
Do the competitor’s analysis for these keywords
It is necessary to have a competitor analysis to be aware of the keywords used by them. As per the above point, the tool SEMrush allows you to run a number of free reports that shows you the top keywords for the domain you enter. To develop understanding of balancing the long tail and head terms will help you to come up with little more realistic terms. When you figure out what keywords your competitors are ranking for it becomes feasible for you to lay more emphasis on the keywords that don’t seem to care about. If the competitors are using the same keywords as yours then you need to work on improving your ranking for those.
Prepare the data bank of your keywords
When you have completed the task of finding appropriate keywords, don’t forget to implement and maintain the data of keywords you researched for. The best way to get a handle on all this data is to group and categorize your keywords to look at the potential stage of the conversion funnel the searcher is within. Once you have completed the keyword research, be sure to re-evaluate these keywords every few months.